Internal communication

Internal communication or Organisational communication, as it also is called, is one of the new areas of communication. It is not really new, but it has not been a prioritised area of communication for more than about 20 years. Today most large companies has somebody responsible for internal communication. But this was not the case when I started working in this field. Take Ericsson as one example. Ericsson has been one of the giants in telecommunications for over hundred years. But internal communication became a specific corporate function as late as 1996. That is when I was appointed Manager Internal Relations.

Today you can study organisational communication at the university and most people working in this field has a high level of education.


Know you target group

Important questions that you need to ask yourself regarding your target groups in order to target your communication to their needs. Know your target group

The goal is changed behaviour

Communication to drive behaviour! Why do we communicate? Really, why? My strong belief is that the reason we communicate is because we want to create change. This can be in the form of a changed knowledge or understanding. Mostly we are looking to create a change in engagement or behaviour. To put it simple. We want other people to do something. Behaviour is all we want

Where do employees get their information?

There is no single source of information that works for everyone in any situation. There are a number of sources of information. Employees are like most people (!), they get their information from a variation of sources. Where do employees get their information?

Measure effective workplace communication

When you want to have an effective workplace communication you need to measure the communication. The channel matrix and the message matrix are quantitative research that you can use when you want to measure the effectiveness of your communication. Why would you want to do that? Well, most companies don’t. They rather communicate as they always done. But if you don’t know if it is effective you might be spending your energy and money to waste. So, if you decided to measure your communication I will give you a very good method of doing this. How to measure for effective workplace communication

The concept of Balanced Communication.

Balanced communication is a concept that was developed Stockholm 2001-03 when we found the need to combine the promise-making external communication and the promise-deliver internal communication. Balanced communication

The new roles of managers

The roles of managers are changing and there are trends in managerial roles, no doubt. You can study these trends very clear if you read job announcements. What ever you like to call it, there are some definite trends when it comes to managers’ role as communicators: Managers new role as communicators

Problems that communication professionals have.

Many people experience difficulties with their employee communication. I have trained hundreds of professional communicators in my career. I use to ask them what problems they see in executing their job. This is some of the problems that they have: Problems that communication specialists have.

SWOT analysis

Learn to use one of the worlds most used tool for identifying strong and week points. This tool will help you understand your Strengths, Weaknesses, Opportunities and Threats. And the different areas where you can use this tool is endless. Read more about the SWOT analysis.

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